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How to Steal Image Rights to Any Landmark

The company responsible for lighting the Eiffel Tower at night copyrighted the pattern of lights that they put up.

Now, they legally (air quotes) own the right to any image of the Tower taken at night.
 
If I get a laser projection unit and broadcast my copyrighted logo on, say, the side of the pyramids, does that mean that I own the rights to any images of the pyramids at night?
 
What if I make a potato stamp of my logo and stamp the forehead of a politician?
 
SNTE, who owns (air quotes again) the right to the Tower at night, seems to be claiming that the lights are the main thing I'd be taking a picture of.
 
Do they think I'd be there taking a picture of their lights without the presence of the Eiffel Tower?
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