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Opportunity Cost & Web Design

One way to think of Opportunity Cost is as "losing interest". When the Opportunity Cost of an activity becomes too high, you lose interest; you start to feel that you are wasting time.

This idea is useful in understanding web site design. A site that is beautifully designed but which is too slow or complicated to use has a high opportunity cost -- the user starts to feel that he or she could be doing better elsewhere.

It is therefore extremely important in designing a web site that the user experience feel concentrated and useful, keeping the opportunity cost as low as possible.

If the reason for the user's visit is to get something done, anything that slows him or her down raises the opportunity cost. This is true regardless of how beautiful or interesting the site is by other criteria.

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