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Stereotype accuracy is one of the largest and most replicable effects in all of social psychology. Richard et al (2003) found that fewer than 5% of all effects in social psychology exceeded r’s of .50. In contrast, nearly all consensual stereotype accuracy correlations and about half of all personal stereotype accuracy correlations exceed .50.
The evidence from both experimental and naturalistic studies indicates that people apply their stereotypes when judging others approximately rationally. When individuating information is absent or ambiguous, stereotypes often influence personal perception. When individuating information is clear and relevant, its effects are massive.
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