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What’s a Sale?

A sale (as in selling things at lower prices) is an easy way to segment your clientele.

Let’s say that you are selling gadgets for $100 that cost $20 to make.

You would like to capture the market of people who are willing to pay $30-$99, but you don’t want to give up selling the gadgets at $100.

So, you have a sale.

The segment of price conscious people who won’t pay $100 will buy your product on sale and you’ll make extra money.

And, only a small part of the segment willing to pay $100 will get the gadget for less than its full price.

©Andrew Swift · top · more · contact