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Eternal September

Leonia is a 1-square-mile town in the shadow of New York City’s George Washington Bridge.

Everyone has Waze or other similar traffic apps that route drivers though Leonia. Once the main streets get clogged, commuters get sent through residential streets.

Sometimes, it takes 10 or 15 minutes just to leave her driveway, she said.

The proposed solution:

It’s not just a $20 fine. “No, we’re talking about $200 – $200 has some teeth,” Zeigler said.

That would work if it was the same handful of drivers that were punished every time.

A fine is completely useless against an ever-changing crowd of people that never individually learn the rules (the Eternal September problem).

However, their solution will work, not thanks to the fine but because:

As Leonia Police Chief Tom Rowe discovered, the app will remove side streets from its menu of shortcuts in communities that pass laws restricting access by non-residents.

The fines might make them rich though.

©Andrew Swift · top · more · contact